Spam are the purulent pimples of the advertising disease we are all suffering from. Niels Post (1972) makes it a feast of superfluity.
What irritates you in your email box or in the internet as spam, becomes something strange and unintelligible when posted in a more monumental way in a space where nothing seems to be for sale.
In spite of the superfluity of spam Post works with great dedication on the clarity of his works. Post makes a subversion of a subversion.
At the moment The Balcony shows a spam work by Post on its shop window in Herenstraat, one of those wonderful small initiatives in The Hague.
Herenstraat is used by many people as a passage way between their work and the railway station.
Do they notice? And what do they notice?
© Villa Next Door 2019
Contents of all photographs courtesy to Niels Post and The Balcony, Den Haag
VILLA NEXT DOOR IS NOT RESPONSIBLE FOR ANY ADVERTISING ON THIS PAGE!!