Niels Post, On Spam, Comment Spam #67; The Balcony, The Hague

Spam are the purulent pimples of the advertising disease we are all suffering from. Niels Post (1972) makes it a feast of superfluity.

What irritates you in your email box or in the internet as spam, becomes something strange and unintelligible when posted in a more monumental way in a space where nothing seems to be for sale.

In spite of the superfluity of spam Post works with great dedication on the clarity of his works. Post makes a subversion of a subversion.

At the moment The Balcony shows a spam work by Post on its shop window in Herenstraat, one of those wonderful small initiatives in The Hague.

Herenstraat is used by many people as a passage way between their work and the railway station.

Do they notice? And what do they notice?

© Villa Next Door 2019

Contents of all photographs courtesy to Niels Post and The Balcony, Den Haag

Bertus Pieters


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